马萨诸塞大学阿默斯特分校

迈克·戴维斯

商业图书馆员

我负责约3000名学生和100名教授的信息交流。

In that role I’m advocating for the Isenberg School of Management, which has a big academic program including MBA and PhD programs in management. We’ve been a 英敏特 subscriber since 2005.

英敏特学术 is primarily used by undergraduate and graduate students to complete assignments or semester-long projects.

More than 90% of my 英敏特 usage involves using the executive summaries because I don’t need to take a deep dive into the literature for most tasks.

执行摘要非常有价值，几乎是一个独立的实体。

英敏特学术 & 英敏特市场规模

When I visit the classroom I can tell students they have access to approximately 1000 consumer marketing reports, which can be product-specific or lifestyle-specific.

The advent of online publishing changed that. 英敏特 were one of the first market report publishers to recognize the value of being able to put their brand name in front of university students, and we were I think one of the earliest subscribers to their academic collection.

A lot of student groups at all levels have to write a marketing report; typically it’s a group project built around a product or service and the deliverable of the class is a report that is an attempt to emulate what you would see in a real marketing firm, so they will do some surveying, use some data and use market reports as well.